Ageless Truths in Marketing, Brand Building, & The Marketing Impact of The Metaverse w/ Ryan Alford (CEO)
In this episode, Shamus Madan interviews marketing expert, Ryan Alford, discussing his background, the creation of RadCast, and the importance of curiosity in entrepreneurship. They delve into best practices for podcast growth, Instagram branding, and the potential impact of the metaverse on marketing. Ryan also shares the seven ageless truths in marketing and the importance of motivation in brand building.
Key Points
- Ryan Alford emphasizes the importance of curiosity in marketing and entrepreneurship, as it drives individuals to understand consumer behavior and innovate solutions to problems.
- Building a personal brand on platforms like Instagram involves active engagement and adding value to conversations within one's niche, rather than merely being a passive participant.
- The metaverse is seen as an emerging channel for marketing that will coexist with current platforms, offering new opportunities for brand interaction and consumer engagement in digital spaces.
Welcome everyone, thanks for joining us on the MBIT Podcast discussing tech and entrepreneurship. Today Ryan Alford (the host of the Radcast) podcast joins to discuss how to build your personal brand, marketing, and the metaverse. The Radcast is a top 25 US marketing and business podcast featuring marketing tips, trends, industry stories, and a wide variety of guests. Best known for his work on brands like Verizon, Lexus, and the NFL Ryan has developed some of the most well-known creative campaigns of the last 15 years. Listen to the episode to hear how you can take advantage of these little-known tips to building your brand.
Join The Mastermind: theradicalformula.com
Follow @ryanalford
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Transcript
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