Here's How This Startup is Working To Reinvent The Ad Industry w/ CEO Andrew Yates
In this episode, Shamus Madan chats with Andrew Yates, the mind behind promoted.ai. They discuss hiring challenges in tech, promoted.ai's goals, journey to Y Combinator, and strategies against tech giants. They also delve into misconceptions about ads and the changing consumer sentiment.
Key Points
- Promoted.ai, co-founded by Andrew Yates, aims to address the complexities of marketplace optimization including search, discovery, and ad pricing, by offering machine learning and data infrastructure solutions to businesses.
- Yates emphasizes the importance of first-party data and real-time responsiveness in ad delivery, advocating for a shift away from traditional third-party data aggregation strategies to protect customer privacy.
- The main competition for promoted.ai is not other vendors but the choice of businesses to build their advertising and search optimization solutions in-house, which the company seeks to overcome by proving the efficiency and value of their services.
Running a successful marketplace is hard. Andrew Yates is the co-founder and CEO of Promoted, a tech startup that helps marketplaces maximize conversions through optimizing for better search results as well as real-time personalization for new and anonymous users.
Promoted.ai was part of Y-Combinator's 2021 batch.
Before starting Promoted.ai, Andrew worked at Pinterest and Facebook, where he led ads ranking, auction, and marketplace engineering and research teams.
Learn More About Promoted Here:
Promoted.ai
Twitter of Host: @mbitpodcast
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Transcript
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